What Makes A Hotel “Boutique”?

The term “boutique hotel” has been commonly used in recent years, however what does it indicate and why should you stay in one?

There are great deals of business that declare to specialise in boutique hotels. For lots of, a boutique hotel is merely one that’s not part of a national or worldwide chain and that differentiates itself by its design, location or additional functions. Lots of hotels aspire to be a store hotel without actually accomplishing it. In general, there are four primary elements to the true store hotel:


Huge hotels can be cool, stylish and chic, however they cannot be boutique. Just as the word is used to describe small, design-led professional stores, so it applies to hotels. Hotels that apply the term “store” to themselves or have it credited them are generally small– certainly less than 50 rooms and sometimes with only one or more. Their size contributes to the atmosphere and service that characterises a hotel with a distinction. Whilst size may count in regards to the number of rooms, it does not follow that those rooms need to also be small. In fact, a hotel than might easily accommodate 20 spaces might select instead to create just 10, but make them roomy and glamorous, dealing with the boutique market.


When the very first boutique hotel was opened in New york city in 1984, by hotel business owners Ian Schrager and Steve Rubell, it was commended for its original design and wacky nature. Designed for those who actually wished to take part in their travel as opposed to passively defeat in, Morgans, and those that followed it, challenged the way we considered hotels. Although Schrager would not now explain his hotels as store, the name has actually been applied to those hotel who followed in his footsteps as far as design is concerned. From clean and modern to themed rooms and timeless sophistication, a boutique hotel need to have a clear design motif and focus on detail.


The trademark of an excellent boutique hotel is its service. Whether the hotel opts to designate a personal butler to each visitor, or simply works with and trains personnel to expect your every requirement, the service at a shop hotel is truly exactly what it should be at any hotel: making sure that your stay goes without a hitch, that you can get transport, opera tickets or exceptional dishes when you want them and making you feel comfortable rather than feeling like you’re an annoyance.


Shop hotels are scattered all over the world, from 24-hour cities like New York, London and Rio De Janeiro to island sanctuaries in the Indian or Pacific Oceans. What frequently sets them apart are the structures that contain them. From former plantation houses to old textile mills, towers and palazzos, the kind of building commonly forms the basis of the design and it is the mix of architecture, design and service that turns exactly what could be simply another hotel into a shop one.

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